招商银行这张“网红卡”又获大奖!
刷屏各大网络媒体的网红卡“网红”储蓄卡、招商银行“小鸟卡”又获奖啦!
近日,招商张又招商银行携手《愤怒的银行小鸟》推出的系列联名储蓄卡一举斩获“中国授权金星奖之2018优秀授权产品设计创新奖”。
作为亚洲最大的网红卡授权展和权威的主办机构,“中国授权金星奖”的招商张又主办方中国授权展在业内具有较高的权威性,“中国授权金星奖”也是银行业界最重量级的奖项之一。自2016年起,网红卡中国授权展每年在展会期间颁发CLE授权大奖,招商张又表彰过去一年中授权市场上表现优异的银行IP、授权产品及企业。网红卡
自今年1月推出以来,招商张又这张备受用户欢迎的银行“小鸟卡”接连获得了金远奖社会化营销类项目金奖、虎啸奖IP营销类银奖和金融服务行业综合类银奖等多项业内大奖。网红卡
为什么“小鸟卡”能够获得如此多权威奖项的招商张又肯定?TA到底厉害在哪里?
首创亲子卡,萌化少女心
“愤怒的银行小鸟”等卡通形象一直备受儿童和女性的喜爱,招行依托著名的卡通形象愤怒的小鸟形象所设计的“小鸟卡”,通过Q萌的形象建立银行卡与孩子的沟通,填补了国内“亲子卡”领域的空白,“小小鸟卡”也因此成为很多孩子成长路上的“第一卡”。
由于卡面的卡通设计特别符合外貌协会的口味,能够满足“女神”们对银行卡卡面的高颜值需求,目前女性客户已经成为“小鸟卡”的主力军,这张萌萌的卡片也成为不少女性用户的专属“少女卡”。
Q萌卡面,全家一起“亲子装”
既然定位是“亲子卡”、“女性卡”,“小鸟卡”的卡片设计自然也颇为吸引人。
据了解,这款联名借记卡共有七款卡面,卡片创新采用3D媚眼爆珠、3D打印、彩色卡基等特色工艺。其中,家长卡采用了愤怒的小鸟中胖红、炸弹黑、飞镖黄三个经典形象;儿童卡则采用3D工艺。大鸟带小鸟如同爸妈和萌宝们组成的家庭一般,全家一起“亲子装”。
正版Q萌周边,好礼享不停
不止有“外貌”,“小鸟卡”还有“内在”,目前招行还为“小鸟卡”的新客户提供了“愤怒的小鸟”正版授权周边礼,包括有小鸟图案的化妆镜、体重秤、保温杯、马克杯、U盘等等,颇受女性客户喜爱。
“小鸟卡”究竟有多火爆呢?告诉大家一组数据:“愤怒的小鸟”主题卡从今年1月开始发行,截止8月底,发卡量已超过220万张,预计到今年年底将超过300万张,已成为招商银行今年最受欢迎的“网红”卡片。
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