The Obamas are severing their exclusive deal with Spotify
Barack and Michelle Obama are ending their exclusive podcast deal with Spotify.
The former First Couple are now in talks with other audio distributors regarding a deal worth tens of millions of dollars, according to Bloomberg. Amongst the bidders is Amazon's Audible and iHeartMedia.
Spotify was involved in negotiations but chose not to make an offer for the rights to new Obama-led material. This was likely due to the nature of the fresh deal: the Obamas are reportedly seeking to make multiple shows and have them released on several platforms concurrently.
This doesn't exactly work for Spotify, given their history of exclusive deals, like a certain $100 million partnership with podcaster Joe Rogan, who caused a slew of controversy earlier this year.
SEE ALSO:How to stop Spotify from sharing your data, and why you shouldThe partnership between Spotify and Higher Ground, the Obamas' media company, was announced in 2019, with the pair set to develop, produce, and voice podcasts for the platform. This included The Michelle Obama Podcast, which was Spotify's top podcast of summer 2020, with millions streaming the former First Lady having conversations with friends and loved ones about relationships.
Their high-profile deal will come to a close by the end of 2022, with a final series from Higher Ground set to be released around then.
The Obamas are also in the midst of a major creative partnership with Netflix, so in the interim, we won't have to go very far for their content.
TopicsMichelle ObamaBarack ObamaStreaming
- ·9 Planetariums to Get Lost in the Cosmos
- ·钀ユ敼澧炲疄鏂藉崐鏈 闄嶇◣鍑忚礋鏁堝簲涓嶆柇鍙戦叺
- ·为孩子们搭建表现才能的舞台
- ·海尔智慧防干烧燃气灶遇危险可手机报警
- ·PS5 Pro: It looks like a sketch of the design just leaked
- ·广垦畜牧刘世坤:围绕种业发展的主题,广垦与广东养猪产业大会共发展
- ·营改增全面推进 17.3万户纳税人涉税信息顺利移交
- ·部门帮扶 居民参与 老旧小区展新貌
- ·The OLED Burn
- ·全国只有青岛人最认鲅鱼 五一前后价格能差30元
- ·汕尾展团风采·海丰篇|预制菜、丝苗米、莲花山茶、甘薯、大豆、海葡萄来了!
- ·海尔发布专为中国厨房研发的“小贝”洗碗机
- ·By a technicality, August's full moon is blue. Here's why.
- ·雨城区:北外环已恢复通车
- ·夏季最热时节到来 雅安推出五条避暑精品线路
- ·海尔智慧防干烧燃气灶遇危险可手机报警