品牌建设实地特训!华南理工大学组织“头雁”惠州研学行
12月11-15日、12月18-22日,实地由华南理工大学承办的特训广东省农业农村厅2023年乡村产业振兴带头人培育“头雁”项目分两期开展了头雁新农人品牌项目价值提升特训营(下称“特训营”),课程结束后特别安排了走访环节,华南惠州通过到广东航天农业科技生态园、理工惠州市康德乐农业有限公司和李艺金钱龟生态园实地考察并交流探讨,大学将课堂教学与企业案例相结合,组织从而增强实战经验,研学以提升学员的头雁品牌建设能力。
广东航天农业科技生态园:以创新科技为核心,品牌注重品牌塑造
特训营走访第一站为广东航天农业科技生态园,建设该园区以“科技、实地生态、特训休闲”为主题,以航天科技农业和生态休闲观光农业为核心,以现有农业生产和生态环境为基础,以促进农业增效、农民增收和未来旅游市场发展为导向,是集现代高科技农业与乡村生态休闲旅游于一体的现代农业科技示范园。
在这里,学员们参观了农科奇观、种子研学馆和农科大观园,感受到了科技与农业的完美结合,为品牌建设提供了新的思路和方向。
走访广东航天农业科技生态园。
走访广东航天农业科技生态园。
惠州市康德乐农业有限公司:以精准市场定位和产业链管理,实现品牌价值提升
走访第二站为惠州市康德乐农业有限公司。该公司致力于优质农副产品供应链管理运营,以粤东丰富的生态农业资源为依托,建立农产品生产基地,发展原生态健康食品配送产业。
在这里,学员们参观了储备食用油仓库、成品米仓及全自动包装生产线、地下室恒温粮仓、生产加工产线、粮食烘干中心和稻谷储备库区,深入了解了大米的生产过程和品质保障,强化学员们对品牌建设涉及的产品品质和供应链管理的认识。
走访惠州市康德乐农业有限公司。
李艺金钱龟生态园:以高品质产品+创新养殖技术,打造特色农业品牌
走访第三站为李艺金钱龟生态园。这是全国最大金钱龟养殖繁育基地和全国最大金钱龟科普基地,也是一家“养殖推动加工、旅游促进销售、效益带动养殖”,一二三产业深度融合良性循环的企业。
学员们参观了金钱龟养殖场和科研池、金钱龟系列产品深加工生产车间。被称为“金钱龟之父”的李艺董事长还为学员们分享了他的创业故事,以及联农带农增收致富的经验。
在乡村振兴的大背景下,李艺金钱龟生态园发挥特色生态养殖的优势,推动产业融合,以高品质产品为基础,打造特色农业品牌,提升企业知名度,实现可持续发展,给学员们带来了许多启发。
走访李艺金钱龟生态园。
华南理工大学头雁新农人品牌项目价值提升特训营将课堂教学与课后参访结合起来,通过深入了解这些企业在品牌建设方面的成功经验,学员们可以从中汲取灵感,为自己的企业找到合适的品牌建设路径,并将学习到如何分析市场环境,制定品牌战略,以及运用各种营销手段提升品牌价值。
学员们表示,在今后的工作中,将立足区域文化,深入挖掘品牌文化,讲好品牌故事,提升品牌的差异性与竞争力。同时,借助平台开展活动,提升品牌自身影响力,以品牌强农助力产业振兴,为乡村振兴贡献力量。
【作者】郑镇莹
【通讯员】卢瑞瑞
【来源】南方农村报
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