Table tennis star Shin Yu
Table tennis star and Paris Olympic double-bronze medalist Shin Yu-bin has become a favorite in the Korean food industry, landing major ad deals with top brands.
The 20-year-old athlete brought home medals in mixed and women’s doubles, ending the country’s long medal drought in table tennis.
Cameras caught her munching on snacks -- bananas, rice balls, and energy gels -- during breaks as the competition heated up. These endearing moments quickly went viral, adding to her charm alongside her trademark victory "chirps" that earned her the much-beloved nickname "Ppiyaki."
Now, the table tennis star is riding the wave of her newfound fame. On Tuesday, BHC Chicken, a leading South Korean fried chicken franchise, announced her as the new face of their signature "Bburinkle" chicken.
This partnership is just the latest in Shin's growing menu of food-related endorsements. Earlier this month, she became the model for Binggrae's banana-flavored milk, a nod to her mid-game banana bites. GS Retail, a major convenience store chain, has launched rice balls and snacks featuring her name and image.
All this speaks to Shin's soaring brand power. A recent big data analysis by a South Korean research firm ranked her No. 1 in brand recognition among the country's sports stars in August, placing her above Premier League superstar Son Heung-min and fellow Olympian Kim Min-ji, a pistol shooter whose ice-cold demeanor sparked an online frenzy.
For Shin, the fried chicken gig happens to be a perfect match.
"Bburinkle is my go-to fried chicken," she told local media. "I'm so thrilled to promote a product that's not only my favorite but but popular among my peers as well."
下一篇:Slot extends perfect Liverpool start
- ·CeeDee Lamb secures record
- ·宝兴县3名大学生获栋梁工程援助
- ·送文明到社区 打造文明大院
- ·买家“砍”得爽 商家卖得欢
- ·Giant dual
- ·“内忧外患” 雅安汽车租赁举步维艰
- ·宝兴开展“城管文明劝导”活动
- ·皇茗园茶业 茶界中的全能型选手
- ·DNC 2024 speech: Barack Obama and Michelle Obama have a superpower no other Democrat has.
- ·大熊猫“武杰”“沪宝”出国了
- ·雅化集团行政二支部被授予“四川省创先争优先进基层党组织”称号
- ·“中国最美风景县” 我市宝兴县暂列西南第五
- ·First officially approved Gen IV nuclear reactor in the US breaks ground
- ·市烟草专卖局助力 技术服务队送技术上门
- ·“中国最美风景县” 我市宝兴县暂列西南第五
- ·全国赛艇锦标赛落幕 我市取得好成绩