Google buys Tenor, GIF platform that's not GIPHY, to help with Gboard
Google has a new tagline,"Make Google do it," and the tech giant's latest acquisition may give us a better idea of what "it" could be.
SEE ALSO:WTF is up with Google's bizarre SXSW taglineGIFS.
GIFS.
GIFS!
Google has acquired Tenor, a GIF search engine and database famous for launching the first GIF Keyboard on iOS about three and a half years ago. Tenor now claims to be the "leading GIF-sharing app on mobile," according to its blog post about the acquisition. Tenor is available on Facebook and other platforms and reaches more than 300 million users.
Terms of the deal were not disclosed, but Tenor will remain a standalone brand that will simply be further integrated into Google's existing services.
When you think of GIFs, the first thing that comes to mind is probably GIPHY, a popular extension on Slack and another GIF keyboard maker. But Tenor has been quietly building a userbase. In 2017, Tenor began making money with branded campaigns. In its acquisition post, Tenor highlighted its campaign with Dunkin Donuts.
So why does Google want Tenor? Clearly, Google isn't desperate for cash, but the tech giant is on a mission to grow its communications footprint.
"Most people now use Google Images to find more information about a topic, and to help them communicate and express themselves—case in point, we see millions of searches for GIFs every day," Cathy Edwards, Google Images' director of engineering, wrote in the blog post.
Google said in the blog post the company will help with Google Images and other services like Gboard. Developers and platform partnerships linked to Tenor, don't freak out about losing access.
Cameron Diaz Lucy Liu GIF from Camerondiaz GIFsAs to GIPHY, the GIF war rages on.
Featured Video For You
-
N. Korea test8月份我市PPI再度走高 上涨5.49%Coronavirus forces Huawei to postpone developer conference围绕报告精神 为党建工作建言献策Number of COVID七亩地科技挂牌香港股权交易展示中心,数字化“三农”企业跑出“加速度”Juve kicked out of Europe over financial rules breach‘US will fight for top spot’The Best AMD Ryzen Gaming Laptops (So Far)J.K. Rowling sends heartfelt tweet to fans after rare 'Harry Potter' prequel is stolen
- ·Haider all set for Paralympics Ceremony
- ·Coe sees future for CWG
- ·No one should ever buy a car again. Here's why.
- ·Teen's terrible drawing of her girlfriend inspires many romantic, unartistic copycats
- ·Alcaraz, Sinner survive US Open wobbles
- ·Deepfake technology is evolving, but can the internet keep up?
- ·7 terrifying scenes from Stephen King's 'It' we badly hope are in the movie
- ·South Korea working for release of its citizens held in North Korea
- ·AirPods Pro 3 and AirPods 4 may get revealed at the Apple September event
- ·Iran pullout a message to North Korea
- ·Rublev saves three match points in Hamburg
- ·Juve kicked out of Europe over financial rules breach
- ·Project 2025 Comstock Act: Trump’s new abortion comment exposed.
- ·雅化要为中国民爆行业发展做出更大的贡献
- ·养殖户平均每年退出150万户?2024年养猪业的出路在哪?
- ·Marchand ‘super happy’ with World Championships
- ·Apple Watch 10 rumors: Everything we know so far
- ·Coronavirus might put a wrench in Apple's iPhone production plans
- ·North Korea frees three US detainees
- ·8月份我市PPI再度走高 上涨5.49%
- ·2016's $400 GPU vs. 2019's $400 GPUs
- ·Star Wars and Headspace let you practice mindfulness in a galaxy far, far away
- ·What to bring on a plane if your laptop is banned
- ·Two Koreas team up at table tennis worlds
- ·[Exclusive] Samsung unsure of Suga's future as brand ambassador: source
- ·NZ players hopeful despite painful World Cup exit
- ·Where to pre
- ·Pompeo: US firms could invest in North Korea if it denuclearizes
- ·Deepfake technology is evolving, but can the internet keep up?
- ·Memes and jokes about the new picture of our galaxy's black hole are predictably great
- ·Klarna CEO reveals plan to reduce workforce by 50% and replace it with AI
- ·Marta proud of lifting women’s football
- ·Why does possible delay in appointment of Korean premier make news?
- ·New Jersey halts police use of creepy Clearview AI facial
- ·DNC 2024 speech: Barack Obama and Michelle Obama have a superpower no other Democrat has.
- ·养殖户平均每年退出150万户?2024年养猪业的出路在哪?