Would a Tumblr girl ever buy this $68 'I <3 Tumblr' tee?
Nostalgia never truly goes out of style, but there is much to unpack in the latest collection from Mayfair Group, an ad agency turned viral Instagram brand that describes itself as "your internet hype team." The company's most recognizable product is a sweatshirtthat says "Empathy," which it sells alongside clothing emblazoned with sayings like "It costs zero dollars to be a nice person" and "Just be fucking kind."
A recent Instagram post announced their latest line, a play on the logo-laden celebrity culture of the early 2000s.
View this post on Instagram
The "Boundaries are hot!" collection is, of course, a take on Paris Hilton's once-omnipresent catchphrase "That's hot!" and her proclivity for Von Dutch hats. The white "Mayfair" scrawl is a reference to Ed Hardy's hold on celebrity fashion of the era. And "Dump 'Em & Love Yourself" is a play on Britney Spears' paparazzied "Dump Him" tee.
But the real head scratcher is the three-piece Tumblr line: a $68 "I
No self-respecting Tumblr girl would ever wear one of these pieces. Like ever. The line is a pretty transparent attempt to cash in on Gen Z's current revivalof early '00s style and tech.
But Tumblr apparently collaborated with Mayfairon this collection, which means that they, in a way, endorse the idea of Tumblr as a relic of the early aughts. That goes against the company's recent insistencethat the brand is still very much alive, especially amongst Gen Z users. Then again, if Gen Z can find Tumblr as cool to revisit as wired headphones, maybe the platform will find itself on the precipice of a second coming.
SEE ALSO:It's time to turn your vintage tech into a fashion statement. And more 2022 trend predictions.Tumblr recently dropped its own line of limited-edition merchto celebrate its 15-year anniversary. It reflects the cool, quirky vibrance of the artists that keep the platform alive. The two lines are compelling evidence that the platform is as confused as ever about its position in the zeitgeist. Does Tumblr want to be seen as a flourishing eden for artistic expression or as a has-been seeking to be revived?
-
Number Representations in Computer HardwareFingerless Korean becomes world's 1st disabled person to climb all 14 Himalayan peaks[INTERVIEW] Ex退伍军人不褪色 搬迁一线讲政策[LLG] When compassion meets law: Lawyer defends goats, dogs, other helpless animalsDeputy Secretary of State Sherman to meet FM Chung, other officials in SeoulWeekend border crosser thought to be North Korean defector: militaryWeekend border crosser thought to be North Korean defector: militarySinkhole swallows up car, injuring 2 in Seoul新会区召开新会柑高质量栽培技术交流会
- ·Keurig K Mini deal — get $30 off at Target
- ·惠州烟草创设乡村法律诊所,打造新时代好“枫”景
- ·Microsoft's AI makes racist error and then publishes stories about it
- ·How to blur people's faces in protest photos — and why you should do it
- ·Ford can make your Mustang Mach
- ·途观L添“新成员”1.4T车型上市售22.68万元
- ·中国供销川西国际农博城项目一期工程稳步推进
- ·开拓创新 务实笃信 不断开创办公室工作新局面
- ·24 of the Oldest Trees in the World
- ·61 more Cheonghae Unit members test positive for COVID
- ·Tesla's new safety report paints Autopilot in a good light, but it's not that simple
- ·New cases tick down to 1,500s, nationwide resurgence still worrying
- ·The AI stock bubble has burst. Here's how we know.
- ·Defense chief apologizes for worst COVID outbreak aboard ship
- ·US designates North Korean defense minister, others for human rights violation
- ·NLCS Jeju students excel in IB Diploma exam again
- ·US to oppose North Korean worker dispatch to occupied Ukrainian territory: State Dept.
- ·Weekend border crosser thought to be North Korean defector: military
- ·退伍军人不褪色 搬迁一线讲政策
- ·[News Focus] Number of short
- ·雨城区疾控中心提示:科学补碘 防治碘缺乏病
- ·Tesla's new safety report paints Autopilot in a good light, but it's not that simple
- ·Moon reprimands officials for problems in vaccine reservation system: Cheong Wa Dae
- ·A big shark and a large squid fought in the deep sea
- ·Trump won't stop making a deceptive bird claim. Experts debunk it.
- ·North Korea fires 2 suspected ballistic missiles eastward: South Korea's military
- ·两个改造提升项目进入收尾阶段
- ·东进融入 雅安城市向东挺进
- ·Ronaldo rescues 'lucky' Man Utd from more Villarreal misery
- ·Alexis Ohanian resigns from Reddit to make room for black board member
- ·A global problem is preventing the wars in Ukraine and Gaza from coming to an end.
- ·退伍军人不褪色 搬迁一线讲政策
- ·党建引领聚合力,共建美好生活圈! 石围塘街道举行物业小区功能型党组织成立大会
- ·N. Korea warns youth against adopting foreign speaking habits, lifestyles
- ·16 of the Most Epic Sandwiches Around the Planet
- ·Ronaldo rescues 'lucky' Man Utd from more Villarreal misery