兴农评丨网络主播成新职业,村播必迎高光
(兴农评丨网络主播成新职业,村播必迎高光,必迎时长共2分24秒)
三农大小事,高光尽在兴农评。兴农
近日,评丨人力资源社会保障部等三部门公布了19个新职业,网络网络主播位列其中。主播职业
当一个工作岗位被认定为职业时,成新村播说明从业人员已具规模。必迎数据显示,高光截至2023年底,兴农我国职业网络主播人数达1508万名,网络视听用户规模达10.74亿人,网络直播用户规模达8.16亿人。
快速增长的从业人数与几何级增长的用户数,让网络主播这一赛道竞争越来越激烈。以“人、货、场”为根本逻辑的直播,主播变成人人都要必备的技能;供应链不断延长、巩固,从田头到餐桌的效率越来越高;场则从一二线城市逐步下沉至县城、乡村。加上各地着力培养乡村主播,尝试通过短视频和直播带动乡村生活、文化、旅游、体育等多元发展,越来越多乡村主播活跃在各大短视频平台上。在网络主播这个赛道上,村播再划分出一条不小的赛道。当网络主播成为新职业时,村播必将迎来高光时刻。
一是新职业是就业趋势和发展方向,网络主播“正名”,更多资源注入这一赛道的同时,也促使这一赛道由野蛮生长转向专业化发展,进而令竞争白热化,部分资源必然下沉至村播赛道,为村播发展再添一把火。
二是村播貌似原生态,但实质专业门槛并不低,对农业农村不了解的主播基本难在赛道争得一席之地。村播既要有网络主播的专业技能,也要对农业农村有专业的认识,成熟的村播相当于手握两个赛点,在赛道上必然能比他人跑得更快更远。
三是村播天生带有社会责任与助农爱农情怀。虽然电商资源下沉到镇村是经济发展的必然阶段,但在全面推进乡村振兴的进程中,村播群体的形成更有赖于外力有意识的培育,而外力推动的初衷就是助农爱农。网络主播成为新职业,村播的社会责任属性将更强,也就能理所当然获得更多政策和资源的支持。
所以,村播务必抓住这波职业专业化浪潮,积极提升自身专业技能,解决内容创作、信息获取、语言沟通等难题,突破同质化等局限,成长为复合型人才,怀揣六便士仰望月亮就不会太难。
积极参与广东省农事运动会乡村直播大赛,以赛促学,以练促能,快速提升自身专业技能。
撰文:黄婵
剪辑:黄婵 方壮玮
出镜:AI小杨
-
Foreign, multicultural students rise amid declining school population宣讲《民法典》引导群众学法守法懂法用法Facebook's RayNico hoping for sibling showdownThe Techies Who LunchDispute continues over removal of 'sexual minority' from curriculum强化产业示范科技支撑 不断培育壮大绿色产业绿色经济'North Koreans will survive even 100 years of sanctions'Wordle today: The answer and hints for August 27Yoon’s envoy says NK insult shows pressure is working
下一篇:Tesla's big software update includes something called 'Night Curfew'
- ·Yoon, US Senate's armed service committee chief discuss alliance, N.K. threats
- ·“核潜艇之父”黄旭华的故事,即将搬上新疆喀什的舞台
- ·How to reset your iPhone back to factory settings
- ·Approval granted for project to heat homes using green hydrogen
- ·New image shows the North Star is changing. And it has spots.
- ·Dubai readies for Qatar World Cup
- ·North Korean media attacks South's conservative party
- ·Trump is lying about his Europe travel ban.
- ·广东超一半的北运淡水鱼来自这里!全链发力打响“南海鱼”金字招牌
- ·Improve Windows Start Menu's Search or Simply Install a Better Replacement
- ·S. Korean defense chief calls on China to play 'constructive' role over NK threats
- ·Dispute continues over removal of 'sexual minority' from curriculum
- ·广东超一半的北运淡水鱼来自这里!全链发力打响“南海鱼”金字招牌
- ·Barcelona continues to ramp up efforts to increase city’s digital capacity
- ·Slate News Quiz: coronavirus, North Korea, Libertarian Party.
- ·Forcing soldiers to attend religious events unconstitutional, court rules
- ·LG Display starts production of advanced OLED displays for gaming
- ·Qatar first World Cup hosts to lose opener with Ecuador defeat
- ·Argentina fans greet Messi's arrival
- ·Yoon to meet with Saudi crown prince
- ·Footage of Kim Yo
- ·汉源县志愿者宣传文明旅游
- ·名山区法院调处一起在校学生纠纷
- ·Tanker carrying 2 S. Koreans freed from pirates to be towed due to engine damage
- ·The Future of Tech: The Desktop PC
- ·创造无烟环境 呵护未成年人健康成长
- ·Number of COVID
- ·Using a PlayStation 4 Controller with Your PC
- ·A working prototype of Apple's AirPower mat is out in the wild
- ·Undocumented workers are shut out of the stimulus.
- ·World’s first ‘meltdown
- ·Yoon, Xi share views for peace on Korean peninsula
- ·'North Koreans will survive even 100 years of sanctions'
- ·What is skin cycling? A step
- ·PS5 Pro: It looks like a sketch of the design just leaked
- ·Qatar first World Cup hosts to lose opener with Ecuador defeat