怕上火,喝王老吉!广东人最爱的凉茶亮相深圳西雅展
“怕上火,喝王老吉!深圳”这是西雅全国人民都耳熟能详的一句话。就是怕上火这么一句话,让王老吉的喝王凉茶产品家喻户晓,成为了广东凉茶的老吉凉茶亮相代表之一。8月28-30日,广东广州王老吉大健康产业有限公司(以下简称“王老吉”)也将旗下凉茶产品带到了2023年SIAL西雅国际食品展(深圳)(以下简称“深圳西雅展”),人最成为了深圳西雅展上靓丽的深圳凉茶风景线。
据了解,西雅王老吉凉茶最早创办于清道光八年(1828年),怕上火距今已有两百年历史。一直以来,王老吉都引领着整个凉茶产业的创新与演变,将苦苦的凉茶研制成为“国民饮料”,横扫广东各大餐饮店。
本次,王老吉除了带来经典“红黄配色”,还带来了刺柠吉、海盐荔枝等特色饮品。
据了解,2018年底,广药集团承接帮扶贵州刺梨产业发展的重任,王老吉科研团队仅用98天,就研制出刺柠吉饮料和润喉糖两款产品并正式上市,之后还进行了20多项刺梨产品的研发,促进了刺梨产业的发展。
2022年,王老吉再次承接广东乡村振兴重点项目——“广东荔枝跨县集群产业园项目”,开发出了海盐荔枝、桃桃荔枝、凉茶荔枝、荔枝吸吸龟苓膏等系列饮料,以及荔枝燕窝、荔枝花胶、荔枝米酿等系列滋补品,形成荔小吉系列产品。
“如今,我们的消费主力是年轻人,我们也开发了多种多样的更符合年轻人口味的饮品。”王老吉负责人告诉记者,王老吉打造的“荔小吉”系列产品,首年上市市场反馈良好,在促进荔枝产业“高档鲜果”和“精深加工”同步发展的同时,也显现出荔枝深加工产品的市场发展潜力。“荔小吉”系列产品的亮相打破了传统荔枝消费的季节制约,改变了消费者对荔枝的固有印象,凭借着每一口都是新鲜的美味改变了受到了广大消费者的欢迎。
与此同时,王老吉荔小吉也充分发挥了品牌影响力和产业链优势,引领荔枝精深加工产业潜力迸发,推动广东荔枝产业转型升级。王老吉负责人表示,王老吉还将继续在广东荔枝的基础上开发饮料等产品,让荔小吉持续带动产业高质量发展,擦亮广东荔枝“土特产”金字招牌。
【记者】严秋璠
【来源】南方农村报 南方+
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